Sandoval Signpost

An Independent Monthly Newspaper Serving the Community since 1988
AD RATES
e-mail The Signpost

Note: Ad sizes are for the printed Sandoval Signpost only.

—AD RATES AS OF March 1, 2008—
Download a .pdf copy of the current rate sheet.

RATE SCHEDULE
BLACK-AND-WHITE,
PRINT-READY AD

RATES ARE
FOR A ONE-MONTH RUN

1X

6X
Paid in Advance

FULL PAGE

$410

$370

1/2 PAGE

$240

$215

3/8 PAGE

$185

$165

1/4 PAGE

$145

$130

1/8 PAGE

$90

$80

THE SMALL AD

$60

$54

CLASSIFIED ADVERTISING

RATES WILL BE REDUCED BY 10% FOR SIX MONTHS PAID IN ADVANCE

$40.00

3.25” w X 2” d - Decorative type, decorative frame, graphics okay.

$28.00

3.25” w x 1.5” d - Decorative type, single-line frame, no graphics.

$15.00

3.25” w x .75” d - 30 words or less, centered Palatino type, single-line frame, no graphics.

$10.00

40 words or less, Palatino type, bold-capped headline, no frame or formatting, no graphics.

COLOR ADS NOW AVAILABLE

Please note that we now offer beautiful full-color printing on certain ad sizes.
Ads must be submitted as CMYK PDF or TIF files. (We do not offer spot color.)
Full color rates are as follows:

  
1/4 PAGE COLOR:
$245
3/8 PAGE COLOR:
$310
1/2 PAGE COLOR:
$390
FULL PAGE COLOR:
$610

The Sandoval Signpost is an independent, local newspaper serving Placitas, Bernalillo, Algodones, Rio Rancho, Santa Ana Pueblo, and Sandia Pueblo, New Mexico.

Ad Production: All camera-ready advertising artwork must be black and white or CMYK and conform to one of the sizes offered on the rate sheet. Halftones should be set at 200 dpi and lightened for a 10% dot gain; line art should be between 300 and 600 dpi. Ads may be e-mailed as PDF or TIF files. If needed, simple graphic design services may be retained through our office for $50/hour. This rate does not apply for complex design, illustration, or logo creation.

Terms of Payment: New and out-of-state accounts must provide 100% or payment in advance of publication. Established account payments are due by the fifteenth day of the issue month. Nonprofit organizations receive a 10% discount.

Circulation—5,400 free copies of the Signpost are distributed monthly: 2,300 of these are mailed directly to every address in Placitas; the remainder are available for pickup at selected restaurants, stores, libraries, and government agencies. Subscriptions are also mailed monthly.

Schedule/Deadline—The Signpost is published monthly and distributed by the first day of each month. Space reservation is required by the twentieth day of the preceding month. If the twentieth falls on a weekend, the reservation deadline is the preceding Friday.

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