On Saturday, January 26, the new Bad
Ass Coffee Company located at 965 F, Highway 550 in Bernalillo held
a fun Grand Opening celebration. Hula dancers and Hawaiian musicians
performed for over two hundred people who attended. The home office
for this franchise is in Hawaii, hence its tropical theme. Co-owners
are Heath and Liz Foott, and Mike and Cyndi King.
New Mexico’s film industry continues to
grow state’s economy
Film production incentives championed by Governor Bill Richardson
continue to pump money into New Mexico’s economy.
Between 2003 and 2007, more than $486 million was been spent by
film production companies working in New Mexico. That translates
to a financial impact of more than $1.458 billion on the state,
as well as over 370,000 worker days to our local film professionals.
Factor in the state and gross receipts taxes being generated by
all this financial activity, and it’s easy to see that the
entire state benefits. New Mexico film workers and businesses, in
particular, are enthusiastic about new opportunity and success open
Just ask Pablo Kelly, a native New Mexican and former construction
worker. After taking film production classes at Santa Fe Community
College, Kelly secured a job in movie locations that paid a salary
higher than what he was making at the height of his previous career.
Or talk to independent filmmaker and New Mexico native James Bustamante.
He attended the College of Santa Fe’s Moving Images program
and now supports himself as a full-time film worker. “Getting
anywhere in the industry, you’ve got to have help when you
start off,” says Bustamante, “and there is state interest
in helping locals and minorities. The state understands that supporting
local filmmakers is essential to keeping the work here.”
That work is not only concentrated on film production workers who
are being hired more as a result of the state incentive program.
New Mexico businesses that supply film crews with products and services
are also thriving—and that means everything from restaurants
and hotels to hardware stores and rental companies.
America Tent Rentals, owned by Albuquerque local Chava Castillo,
used to be in the business of outfitting weddings. Now, due to the
statewide tax incentives, eighty percent of his business comes from
film production companies. To keep up with year-round demand for
his products, he’s recently increased his staff by fifty percent.
Andy Lowell of Enterprise Rent-A-Car is also a typical New Mexico
movie-industry success story. He has doubled his employee base and
increased his fleet of vehicles by twenty-five percent since the
movie industry has begun to boom locally. The ripple effect spreads
Then there are people like film and television actor Christopher
Dempsey. This New Mexican is overjoyed to be able to finally practice
his craft in his home state again, after working in Los Angeles
for many years. The film incentive program allowed him to move back
to New Mexico, where he has racked up eight acting credits in just