Sandoval Signpost


An independent monthly newspaper serving the community since 1988

Bernalillo Brew Fest could go for second round

—Signpost Staff

Bernalillo officials are expressing satisfaction with the first Mountain West Brew Fest even though town expenses didn’t quite match its revenue.

The two-day event on Labor Day weekend drew as many as six thousand people, according to an early estimate, and generated little drunkenness and no police incidents.

“It was pleasant,” Maria Rinaldi, director of planning and capital programs, told town councilors. “Everyone commented on that.”

The New Mexico Brewers Guild, which co-sponsored the event with the town, also seemed satisfied with the outcome, Mayor Jack Torres added.

While there are still some revenue numbers to come in, Rinaldi reported it cost about $132,000 dollars to stage the event that brought in nearly $94,000 dollars from ticket sales and vendor fees for a preliminary loss of $38,288 dollars.

Not factored into the expenses were costs for town police who worked the event and parks staff who helped with preparations at Loretto Park.

The agreement with the guild calls for it and the city to share any profit or loss, that brings the town’s cost down to close to $19,000 dollars. But there were some expenses—ATM machines that can read chip-implanted cards and souvenir beer glasses of which 14,000 remain—that were one-time expenses that won’t be repeated if there is a second brew fest next year.

The town and the guild have held preliminary discussions but have yet to decide on hosting a 2016 event. Among the topics raised are:

  • Moving the event to a different weekend and possibly expanding to three days
  • Starting social-media advertising earlier
  • Providing something to take home, like growlers or packaged beers
  • Adding wash stations to rinse tasting glasses
  • Involving home brewers wanting to spread their craft

Applications sought for Rio Rancho “Tourism” seat

The City of Rio Rancho is seeking applicants to fill a vacancy on the Lodger’s Tax Advisory Board. Those interested must be residents who are owners/operators of industries located within the City that primarily provide services or products to tourists. Individuals interested in applying and serving as a volunteer on the Board for a three-year term must submit an application form and résumé to the Office of the City Clerk no later than 5:00 p.m. on November 6, 2015. Applications can be obtained by visiting the Clerk’s office inside Rio Rancho City Hall or by visiting the City’s website, For additional information, contact the Clerk’s office at 891-5004.

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